Privacy policy

1. Introduction

At Indera, we respect your privacy and are committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us, request information or interact with us through our communication and marketing channels.

We process personal data in accordance with the General Data Protection Regulation (GDPR) and applicable Belgian data protection legislation.

This Privacy Policy applies to personal information collected through:

  • Our website, www.indera.be.
  • Contact forms and information requests.
  • Brochure requests and lead generation forms.
  • Social media platforms, including LinkedIn, Instagram and Facebook.
  • Online advertising campaigns.
  • Direct communication by email, telephone or other channels.
  • Professional enquiries and business relationships.

2. Who Is Responsible for Your Personal Data?

The company responsible for processing your personal data is:

Indera NV
Vilvertstraat 11
3650 Dilsen-Stokkem
Belgium

Company registration number: BE 0864.382.143
Email: made@indera.be
Website: https://www.indera.be
Telephone: +32 (0)89 79 82 98

Indera NV acts as the data controller for the personal data described in this Privacy Policy.

For questions about your personal information or this policy, please contact us at made@indera.be.

3. What Personal Data Do We Collect?

Depending on how you interact with Indera, we may collect the following information:

Personal and professional information

  • First and last name.
  • Email address.
  • Telephone number.
  • Company name and professional role.
  • Business address, if relevant.
  • Information you voluntarily provide when contacting us.

Contact forms and enquiries
When you complete a contact form on our website or contact us directly, we collect the information necessary to process and respond to your enquiry.

This may include your contact details, the content of your message and any additional information you choose to provide.

Social media and lead generation
When you interact with our advertisements or complete a lead generation form on LinkedIn, Facebook, Instagram or another platform, we may receive the information you submit, such as your name, email address, company details and the subject of your request.

Website usage information
When you visit our website, certain technical information may be processed, including:

  • IP address.
  • Browser type and device information.
  • Pages visited and interactions with our website.
  • Date and time of your visit.
  • Cookie preferences and related technical information.

The exact information collected depends on the technologies and services used on our website.

4. How Do We Collect Your Personal Data?

We collect personal data when you:

  • Visit or interact with our website.
  • Complete a contact form.
  • Request brochures, product information or other materials.
  • Submit a lead form through one of our advertising campaigns.
  • Contact us by email or telephone.
  • Communicate with us through social media.
  • Subscribe to our communications, where available.
  • Engage with us as a customer, dealer, architect, interior professional or business partner.

We may also receive professional contact information through existing business relationships, referrals or publicly available professional sources, where permitted by applicable law.

5. Why Do We Use Your Personal Data?

We use your personal information for the following purposes:

Responding to enquiries
To answer questions, process contact requests and provide the information you have requested.

Providing product information
To send brochures, product details, technical specifications and information about the Indera collection.

Professional communication
To communicate with architects, interior designers, dealers, business partners and other professionals about enquiries, projects and collaborations.

Customer and business relationship management
To maintain professional relationships, follow up on requests and provide relevant support.

Marketing and communication
To share information about our collections, products, events and other relevant developments when we have an appropriate legal basis to do so.

Website improvement and analytics
To understand how our website is used, improve its functionality and evaluate the effectiveness of our online communication, subject to applicable cookie and privacy requirements.

Legal obligations and security
To comply with applicable laws, protect our systems and prevent misuse of our services.

We do not use your personal information for purposes that are incompatible with those described in this policy without an appropriate legal basis.

6. Legal Basis for Processing Personal Data

We process personal information based on one or more of the following legal grounds:

Consent
Where required, we process personal data based on your freely given consent. This may apply to certain marketing communications or optional cookies and tracking technologies.

You can withdraw your consent at any time.

Legitimate interests
We may process personal data when necessary for our legitimate business interests, such as responding to professional enquiries, maintaining business relationships, ensuring website security and improving our services, provided these interests do not override your rights and freedoms.

Contractual necessity
Where processing is necessary to take steps at your request before entering into a contract or to perform an existing agreement.

Legal obligations
Where processing is necessary to comply with applicable legal or regulatory requirements.

We determine the appropriate legal basis according to the purpose and circumstances of each processing activity.

7. Contact Forms and Direct Communication

When you contact Indera through our website, by email, telephone or another communication channel, we use your personal data to respond to your message and manage the related communication.

We may retain relevant correspondence when necessary to follow up on enquiries, maintain professional relationships or meet legal obligations.

Providing personal information through our contact form is voluntary. However, certain details, such as your email address and the content of your request, may be necessary for us to respond.

Submitting an enquiry does not automatically mean that you agree to receive unrelated marketing communications.

8. LinkedIn and Other Lead Generation Campaigns

Indera may use advertising platforms such as LinkedIn, Facebook and Instagram to introduce our products and collections to potential customers, architects, interior professionals and other interested audiences.

These campaigns may include forms through which you can request brochures, product information or additional details about our collections.

When you submit such a form, we use the information provided to:

  • Process your request.
  • Send you the requested information or brochures.
  • Contact you regarding your enquiry.
  • Provide relevant assistance concerning our collections and design possibilities.
  • Manage and evaluate enquiries received through our campaigns.

Information entered in these forms may be pre-filled using details from your social media profile. You can review the information before submitting it.

The platforms hosting these forms may also process personal information independently under their own privacy policies.

You can consult their policies here:

We do not automatically add individuals to unrelated marketing mailing lists simply because they have submitted a brochure or information request.

9. Marketing Communications

 

Where permitted by applicable law, we may contact you with information about Indera products, collections, events and professional opportunities.

When consent is required, we will request it before sending marketing communications.

You may unsubscribe from marketing emails using the unsubscribe option provided, where applicable, or by contacting made@indera.be.

You also have the right to object at any time to the processing of your personal data for direct marketing purposes.

10. Cookies and Website Analytics

Our website may use cookies and similar technologies to support its functionality, remember preferences and, where implemented, analyse website traffic or measure advertising performance.

Some cookies are necessary for the website to function properly. Other cookies, including certain analytics and marketing cookies, require your consent before they are placed or accessed.

Where required, you can manage your cookie preferences through the consent options provided on our website.

More detailed information about the cookies actually used, their purposes, providers and retention periods should be available in our Cookie Policy.

11. Who Do We Share Your Personal Data With?

We may share personal information with authorised employees and trusted service providers when necessary for the purposes described in this policy.

These may include:

  • Website hosting and technical service providers.
  • Email and communication service providers.
  • Customer relationship management systems.
  • Marketing and advertising platforms.
  • Analytics service providers.
  • Professional advisers or public authorities where legally required.

Service providers acting on our behalf must process personal data in accordance with applicable data protection requirements and relevant contractual obligations.

We do not sell personal data to third parties.

12. How Long Do We Keep Your Data?

We only retain personal data for as long as necessary for the purposes for which it was collected, unless a longer period is required or permitted by applicable law.

The applicable retention period depends on the nature of the information and the purpose of processing.

For contact forms, brochure requests and general enquiries, we aim to retain the information for no longer than necessary to respond and manage the resulting communication.

For business relationships, certain information may be retained for the duration of the relationship and any applicable legal retention periods.

Where consent is used for marketing, we retain the relevant information until consent is withdrawn or the information is no longer necessary, subject to appropriate review and legal requirements.

Personal data that is no longer necessary will be deleted or anonymised where appropriate.

13. How Do We Protect Your Data?

We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, alteration, disclosure or misuse.

Access to personal data is limited to authorised individuals and service providers who require it for legitimate business purposes.

We regularly assess the need to protect and securely manage personal information.

14. International Data Transfers

Some of the technology and communication services we use may involve the processing of personal data outside the European Economic Area (EEA).

Where such transfers occur, they must comply with applicable GDPR requirements.

Depending on the circumstances, appropriate safeguards may include an adequacy decision by the European Commission or Standard Contractual Clauses and any necessary supplementary measures.

You can contact us for more information about the safeguards applicable to your personal information.

15. Your Rights Under the GDPR

Under applicable data protection legislation, you have certain rights regarding your personal data.

These include:

  • Right of access: You may request information about the personal data we process about you.
  • Right to rectification: You may ask us to correct inaccurate or incomplete information.
  • Right to erasure: You may request the deletion of your personal data in certain circumstances.
  • Right to restriction: You may request restrictions on certain processing activities.
  • Right to object: You may object to processing based on legitimate interests and to processing for direct marketing purposes.
  • Right to data portability: You may request your data in a structured, commonly used and machine-readable format where applicable.
  • Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, please contact made@indera.be.

We will respond within the time limits established by applicable data protection legislation, normally within one month of receiving your request.

You also have the right to lodge a complaint with the competent supervisory authority.

Belgian Data Protection Authority
Rue de la Presse 35 / Drukpersstraat 35
1000 Brussels
Belgium

Website: https://www.dataprotectionauthority.be

16. External Websites and Social Media

Our website and communications may contain links to third-party websites, social media platforms or other external services.

These third parties may have their own privacy policies and data processing practices.

We recommend reviewing the applicable privacy policies before providing personal information through external websites or services.

Indera is not responsible for the independent data processing practices of third parties.

17. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, data processing activities or applicable legislation.

The most recent version will be available on our website, together with the date of the latest update.

18. Contact

If you have any questions about this Privacy Policy or how Indera processes your personal data, please contact us.

Indera NV
Vilvertstraat 11
3650 Dilsen-Stokkem
Belgium

Email: made@indera.be
Telephone: +32 (0)89 79 82 98
Website: https://www.indera.be